You’ve Now Got 7 Impressive Ways to Make Vertical Videos for Your Brand
I wasn’t a fan of vertical videos.
But now I am.
As a matter of fact, I wouldn’t tell you that it is just a change and that people love a bit of an alternative taste from the common horizontal video trends, which we have been experiencing for 20 years (and, of course, before that when the video was in the 4:3 realm).
The fact is businesses took note of the thing that happened naturally in households.
You no longer need a video camera or a Handycam to record a full-length video in an ordinary but satisfactory way in vertical mode using a device called your Smartphone.
It’s almost like the ‘point and shoot’ mechanism, right?
You don’t have to prepare that much or play with settings to ensure you are going to get a crisp video.
Smartphones come with advanced options to record a clip, and if you need to edit it, you have got tons of apps (free or paid) actually to make them professional.
Businesses saw this, and they felt this was required because people like to spend time on their phones.
Given the structure of the phone, it is likelier for them to hold it in the vertical mode rather than in the horizontal mode to watch a video.
That also increases the watching time – going vertical, that is – and creates more engagement between a video and its viewers.
People are even making short films with the help of vertical videos.
You can call them vertical films. Go check them out on Google.
How Making Vertical Videos Can Make My Brand Rich?
Now, we are speaking of a vertical video that will make you cash.
Although you need a Smartphone (and just a Smartphone) for this with a good camera to record your vertical videos, you can still use a DSLR or a mirrorless camera; a range of video recording tools such as a gimbal or a tripod for better results.
If you are short on money for buying them, don’t use your savings.
Instead, take out a quick emergency loan for bad credit. Even no job scenarios won’t stop you from getting these loans.
If you are unemployed and you’re thinking of vertical videos as your next mean of profession, talk to a personal loan broker, and you’ll get the money.
Thatching these videos is an astounding career platform, though.
Instagram already has 1 billion users.
Influencers such as Adam Waheed, Anwar Jibawi, and King Bach are all into making vertical videos and they are near to celebrities now.
If Instagram alone has 1 billion users, imagine the number for Facebook, Twitter, and all the other social media channels along with YouTube will have.
Then the arrival of Instagram’s IGTV made it clear that brands want videos in the vertical mode and that the trend is happening.
The statistics are all in your favour.
It is just time for you to make a video that counts.
Here is how you can do that.
You Need to Utilise the Full Screen
You can make a video more interesting and entertaining to people when you are using the full-screen view.
It is because if you do so, you are also trying to engage the audience with the content more intensely, along with the factor of trying to entertain them.
Make Audio Clear and Loud (but Pleasing too)
Of course, I am not asking you to get a cinematic sound quality in your 30-second vertical video.
But you might as well make the video SOUND BETTER.
Take an amount from that emergency loan for bad credit no job and invest it in a shotgun mic, as it is a directional sound input unit that would work to capture sounds in the way you hold it,
This becomes good for outdoor situations when you can use a coat around the mic to record sounds in harsh winds.
Need another idea?
Well, you can make do with dubbing.
Plus, I would like to recommend another one of my techniques.
And that is voice-over.
Record the video in the usual video format without sounds. Then make a crispy voice-over that is interesting to listen to. You can add storytelling elements to make it even more relatable.
Check out the short videos of The Pasta Queen on YouTube.
Make Your Videos Informally
You really don’t need to make videos with the most professional qualities as long as you have interesting content to share.
This is something you can check out in the videos of GRIT Fitness.
They make videos instantly without much preparation.
And that is a statement in vertical video making too. People want to watch them in the most natural ways that share your most ‘organic’ (please forgive me for my choice of words) moments.
Make Videos for Interaction
Do you need to answer customer queries?
Or is it a live session and, let’s say, a Q and A round?
Or are you reviewing products?
Make these videos in vertical mode.
The reasons? You’ll get more people to watch your videos.
Tell a Story in Your Videos
The movies are such a popular form of entertainment and public media because they have one thing: STORYTELLING.
And the good news is you can tell a longer story to your audience using the vertical mode of videography.
You might have viewed such stories when you have been searching for a personal loan for an apartment online.
Every business has a story to tell.
So, make them vertically for your customers and also for general people. Use a cinematic filter; colour grading and, of course, 24 frames per second (24 fps) in doing so.
If your phone doesn’t have that, then go with an app like Cinema FV-5.
Time to Make It without Sound
Customers can watch a vertical video for longer periods of time because, technically, it is easier to hold the phone in vertical mode as the device has been made that way.
And if you stop adding sound to it and start adding texts, then your viewers are able to watch it even in public places without interrupting people.
Additionally, you can use typography in the most favourable ways to make the video more visually appealing.
The content is the main thing about the video.
However, presentation matters too.
If you want to take this process even higher and you lack the amenities to make a video, then use animation.
It is, in some ways, cheaper and more useful than a regular video.
You get the idea, right?
You Can Run Advertisements too!
When horizontal videos are using it, why won’t you do the same?
Simply ‘add the ads’ that are relevant.
You are gaining precious audience engagement using this platform.
Why wouldn’t you use it for ads and monetisation?
You should.
To Conclude
I hope you have already understood that vertical videos are going to constitute the future of video marketing.
Plus, it will grow more in the future, providing a deeper connection of people with social media and also more accessible mobile technologies.
Make your videos well.
And don’t rush it for success. Just keep on making them and posting them.
If you want to make vertical videos, you are making the right decision. Here are a few ways to do that when you want to promote your brand.
